Performance
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Turning complex challenges into transacting customers
With over a decade of success driving growth for fintechs, we understand the complexities you face and the speed of the industry. So we constructed a dedicated team of specialists who speak your language and have a track record of acquiring active customers.
Acquisition, IPO, or increasing market share, Crue is the trusted growth partner for top fintech brands
Services
We know what you're navigating
Beyond needing quality leads with a limited view of attribution, keeping pace with the product team, meeting the demands of sales, and preparing for an acquisition or IPO ... we imagine you’re also facing the challenges of:
- Disrupting a category, or even creating one
- Eyeing how to scale for global markets
- Integrating equity from a recent acquisition
- Targeting a skeptical developer class
- Positioning a complex product
- Increasing market share in a new vertical
That's where your Crue comes in
Defining success not just to the SQL, but to the transaction. Arming devs to influence financial decision makers. Expanding into new markets, domestic and international. We have the experience to maintain speed and agility with these challenges, without losing sight of outcomes along the way.
Route™ – Our client-centered approach to maximizing your marketing investment and mitigating waste
$1.2 billion IPO calls for runway of scaling value and optimizing return with new global website and invigorated paid program
- Fuel growth ahead of IPO
- Improve conversion rate
- Reconfigured global bottom-of-the-funnel media strategy, including overhauling paid search program
- Fully enhanced global website with a persona-driven approach, elevated CTAs, more aligned content, unified brand voice & tone
investment by 5%
integration of SecureNet
$875 million PayPal acquisition requires expanding global reach, and even tougher, winning the hearts of developers
- Position the company for acquisition
- Expand reach
- Build awareness outside of Ruby development community, extending to financial leadership in companies
- Increase transaction volume of target customers, growing from SMB to enterprise
- Fuel global expansion by facilitating international paid search efforts across 4 continents
A new multi-channel media program & go-to-market messaging put Heartland at the forefront to help SMBs navigate changing consumer habits.
- Improve performance of demand gen programs
- Increase market share with retail & restaurant businesses
- Merge stand alone Point of Sale solutions and launch as cohesive product suite
- Optimize existing Paid Search and Paid Social channels to work harder. Including keyword expansion, behavioral targeting, custom audience deployment, and robust 1:1 and lookalike modeling
- Embark on new prospecting initiatives to become more visible to restaurant and retail targets at a broader scale
